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How Smirnoff and Madonna Inspired the World to Dance
Co-brands between artists and celebrities are all the rage, as evidenced recently by the launch of Justin Timberlake’s relationship with Budweiser and Alicia Keys’s co-brand with Blackberry. At the...
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The Art of Co-Branding
On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding – or sharing your own brand with an...
View ArticleContent Is King in Virtual Reality
Virtual reality believers have had a lot to smile about lately, as Facebook and Google took big steps to make VR mainstream. On October 4, Google launched its anticipated $79 Daydream View VR headset,...
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